Introduction Touchstone Golf is a recognized leader in the golf course industry, providing comprehensive Management Services to golf course owners. We recognize that each golf course property is unique, as are the objectives of the owners of the golf course. Unlike many management companies in the industry, we customize our management engagements to address the specific needs of each property, placing emphasis on meeting strategic objectives of the owners. Incentives that align our mutual financial objectives are a critical component to each management engagement we enter into creating the proper "win-win" environment. Golf Course Positioning In order for a golf course to achieve its financial potential in today's highly competitive golf course market, it must be positioned within its market properly. Positioning is both science and art and requires a keen awareness of the potential golf population in a market and an acute understanding of the competitive landscape. Some golf courses need to move up market, while other facilities would gain financially by adjusting their market position downward. Touchstone Golf has the expertise to evaluate each unique situation and make reliable recommendations to golf course owners on how to best position their property – and, as the market changes, Touchstone will be ready to react quickly and recommend adjustments as needed. People Management The golf course business faces continuous challenges in the management of human resources. High turnover rates and lack of training in the industry leads to poor execution by employees. Touchstone has extensive experience in managing and developing people, whether they are members of the management team or regular staff. Employees need clear direction and performance measurement systems to keep them on track. Touchstone's experience in this area will insure that a golf course's customers receive the best of service from the staff while the owner is assured of productive and enthusiastic employees. Marketing & Sales Once an oversight in the golf course industry, marketing and sales are the backbone of today's revenue challenged golf courses. Whereas advertising was once sufficient to sustain awareness and utilization, today's golf business requires more sophisticated approaches to improve revenue quality and consistency, accomplish group and membership sales targets and solidify customer relationships. Touchstone custom tailors a marketing and sales plan for each of its properties under management and regularly adjusts and refines the plan to optimize revenue performance. Departmental Improvement Key to the success of any golf course are well defined and well executed plans for the critical departmental components, namely: Maintenance Food & Beverage Merchandising Practice Areas/Driving Range/Player Development Touchstone has the knowledge and experience to balance the objectives of these departments with the revenue and expense expectations of the property. The result is highly efficient operations at the departmental level and accountability of the management in these areas for the overall performance of the golf course. Financial Controls Touchstone delivers a range of resources in the area of financial controls, including planning and budgeting, cash handling procedures, Point-of-Sale integration, payroll and accounting support and comprehensive structuring of all policies and procedures that protect the owner's investment. Touchstone has the ability to quickly move employees under Touchstone Golf subsidiaries, offering a variety of employee benefits and HR administration support, including low-cost Worker's Compensation and health insurance plans.